Sport Club Marketing
Working with Student Affairs Marketing
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Staff Contacts:
General UREC Marketing: urec.marketing@wsu.edu
Sarah Page: s.patterson@wsu.edu
Branding Guidelines
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Marketing Services & Pricing
Material |
Student Affairs Marketing Support |
Timeline |
Approx.Cost |
|
|
|
|
|
|
Flush Flash (11x8.5” flyers in CUB, SRC, Chinook restroom) |
Design, printing, posting |
3-4 weeks |
Free |
|
Sandwich Boards (30x40” posters outside of SRC and CUB) |
Design, printing, posting |
3-4 weeks |
$60/each |
|
Bridge Banner (Lighty bridge) |
Design, printing, posting |
3-4 weeks |
$160/5 ft |
|
Handouts (Tabling events, etc.) |
Design, printing |
3-6 weeks |
Material prices Varies |
|
Posters (11x17 – CUB, Residence Halls, etc.) |
Design, printing |
3-4 weeks |
$1.60/each |
Tabling |
|
|
|
|
Print Pieces |
Design, printing |
3-6 weeks |
Varies |
|
Table Cloths |
Design, ordering |
7-9 weeks |
|
|
Promo Items |
Design, ordering |
5-7 weeks |
|
Clothing Design |
|
|
|
|
Uniforms, warm-ups, other |
Design, ordering* *Marketing must approve before ordering |
7-9 weeks |
Free design |
Digital |
|
|
|
|
Digital Signage (Digital screens in CUB, SRC, Chinook, Lighty, dining centers) |
Design, posting |
3-4 weeks |
Free |
|
Social Media Graphics (Facebook, Twitter, Instagram, Stories, Coug Presence image) |
Design |
3-4 weeks |
Free |
|
Social Media Sharing (Sharing content or highlighting on UREC channels) |
Social Sharing |
1 week |
Free |
|
Photography (game coverage, team portraits) |
Photography, editing |
2-4 weeks |
Free |
Branding & Strategy |
|
|
|
|
Logo Design (New logos for clothing or materials) |
Design |
6-8 weeks |
Free |
|
Brainstorming/Discussing Ideas |
Meeting |
2-3 weeks |
Free |
Sport Club Marketing
Working with Student Affairs Marketing
Before you start
- Identify your budget and check how much money you have to spend.
- Check with your advisor first.
- Include our marketing team early so we can point you in the right direction
Making your request
- Make your request to marketing via email and cc your UREC advisor
- Within the required timeline, send the following info:
- Content: What you’re promoting, who, when, when, where, why and how
- Budget amount and budget code
- Timeline (when is your event, when do you need materials)
- Quantities and sizes for apparel
- Who needs to be involved with proofing (coaches, captains, etc.)
- Inspiration and Ideas are welcome
Proofing & Approval
- You can design your own pieces; however, your sport club represents University Recreation. Student Affairs Marketing needs to review and approve before ordering apparel and other public-facing items.
Ordering & Distribution
- To place orders, we need your budget code, quantities, sizes, shipping address.
- If marketing coordinated the design, we can place orders.
- Payments will go through our marketing p-card, and your budget will be charged in WorkDay.
- We can distribute on-campus advertisements like flush flashes, digital signage, and sandwich boards.
Branding Guidelines
General Guidelines
- We cannot use branding elements, fonts, or other imagery associated with WSU Athletics.
- Official marks and verbiage needs to include a TM or ® symbol: https://trademarks.wsu.edu/university-marks/
- Don’t create your own logos. Talk to Student Affairs Marketing first.
Apparel
- Apparel must be ordered through licensed vendors. The list can be found online: https://trademarks.wsu.edu/licensed-vendors/
- There are rules about which logos we can use and how, and we cannot recreate or modify logos: https://trademarks.wsu.edu/university-marks/
- There are also new Name, Image, Likeness (NIL) rules that limit how we can use imagery of student athletes, which applies to sport clubs.
Print Pieces
- UREC and Sport Club branding should be included
Marketing Services & Pricing
Material |
Student Affairs Marketing Support |
Timeline |
Approx.Cost |
|
|
|
|
|
|
Flush Flash (11x8.5” flyers in CUB, SRC, Chinook restroom) |
Design, printing, posting |
3-4 weeks |
Free |
|
Sandwich Boards (30x40” posters outside of SRC and CUB) |
Design, printing, posting |
3-4 weeks |
$60/each |
|
Bridge Banner (Lighty bridge) |
Design, printing, posting |
3-4 weeks |
$160/5 ft |
|
Handouts (Tabling events, etc.) |
Design, printing |
3-6 weeks |
Material prices Varies |
|
Posters (11x17 – CUB, Residence Halls, etc.) |
Design, printing |
3-4 weeks |
$1.60/each |
Tabling |
|
|
|
|
Print Pieces |
Design, printing |
3-6 weeks |
Varies |
|
Table Cloths |
Design, ordering |
7-9 weeks |
|
|
Promo Items |
Design, ordering |
5-7 weeks |
|
Clothing Design |
|
|
|
|
Uniforms, warm-ups, other |
Design, ordering* *Marketing must approve before ordering |
7-9 weeks |
Free design |
Digital |
|
|
|
|
Digital Signage (Digital screens in CUB, SRC, Chinook, Lighty, dining centers) |
Design, posting |
3-4 weeks |
Free |
|
Social Media Graphics (Facebook, Twitter, Instagram, Stories, Coug Presence image) |
Design |
3-4 weeks |
Free |
|
Social Media Sharing (Sharing content or highlighting on UREC channels) |
Social Sharing |
1 week |
Free |
|
Photography (game coverage, team portraits) |
Photography, editing |
2-4 weeks |
Free |
Branding & Strategy |
|
|
|
|
Logo Design (New logos for clothing or materials) |
Design |
6-8 weeks |
Free |
|
Brainstorming/Discussing Ideas |
Meeting |
2-3 weeks |
Free |